New Year
New Us
You know how sometimes ‘things’ just don’t quite sit, right? You can’t necessarily put your finger on why, so you need to step back and objectively look at the situation. This is where we found ourselves part way through last year, in relation to how we offer our services and how we represent ourselves visually.
So, we did just that... we stepped back, took a long hard look at ourselves and decided that some BIG changes were needed.
Necessary changes, but incredibly exciting ones.
We love what’s coming and know you will too!
Strategy & Branding considerations
We had a big challenge in front of us and as you know, we don’t do things by halves, so we had to take the time and do things correctly and strategically…..so we did! We invested the same amount of care we put into client projects into our own brand and the result is something we know will stand the test of time.
There were so many things to unpack….Who are we as a company and what’s important to us? What do we want people to think, feel or do when they see our brand? How do we shape our offer and make sure it is what our audience actually want and need from us?
We weren’t simply looking for a cosmetic change but a true reflection of our growth, values, and commitment to our clients. Ultimately, we wanted our strategy and visual elements to portray:
Relationships
How much we care about relationships, building long term trusting relationships with our clients and how much we love sitting down for a good open honest chat about their marketing
Awesomeness (it's a word!)
How approachable and down to earth we are, while still showcasing how experienced, passionate and awesome we are at marketing
Success
How we believe successful marketing actions cannot be put into ‘one size fits all’ boxes and brand success can only be achieved with a personalised strategic approach