Campaign
case study
Cycle Journeys
Brief
Cycle Journeys wanted to fill the remainder of the Winter season for their self-guided cycle tours on the West Coast Wilderness Trail. The manner in which we were to advertise their deal was left up to us (key messages, imagery and marketing mediums).
Delivery
Working with a set budget across two different campaigns which would be running across consecutive months and with a limited number of available dates to fill, we planned a social media only campaign for the West Coast Wilderness Trail.
This involved:
Repurposing existing video content
Creating gifs
Creating very specific target audiences
Creating a range of initial advertisements across a range of digital platforms including social media and targeted online placements
Running a re-marketing campaign
Analysing live advertisements
Outcome
The campaign was so successful, Cycle Journeys contacted us to advise they were struggling to keep up with enquiries. We exceeded their KPI by more than 40% and to keep up with demand, they extended the travel period by adding extra dates - which all sold out even before the end of the campaign in market period.
“As a direct result of the campaign C i Marketing have run for us, we have had the best sales month in the history of our company”
