Having an online presence is obviously vital, but to make sure you stay ahead of the competition, you also have to be easily found online, especially via search engines. What if we told you there’s a silver bullet to turbocharge your visibility? Yes, we are talking about video content.
The content algorithms of digital platforms, especially search giants like Google, favour and even give preference to video content……hello increased Google ranking!
It’s not just about keeping users engaged; these platforms recognise that interactive and dynamic content provides an overall richer user experience. In fact, websites which use video content are 50 times more likely to grab a top spot in organic Google search results! So, integrating videos into your digital marketing can lead to increased organic traffic, expand your brand’s digital footprint and draw in a broader audience. Win, Win, Win!
2. Creating trust through personal connection
In a world absolutely saturated with advertising and with digital content coming at us left, right and centre, staying relevant requires a strategic approach and embracing innovative tools like video content.
Integrating videos into your marketing is no longer optional; it's essential and here are the main three reasons we think this.
The expression, "A picture is worth a thousand words", gets an upgrade in the video era. Why settle for a mere picture when you can offer a dynamic video? Studies show that consumers prefer watching product or service videos as opposed to reading lengthy descriptions or browsing through image galleries.
YouTube is the second most used search engine and for good reason - it’s fast and easy to find something you want to know about, it appeals to a range of learning styles: visual, audio and with subtitles, those who like to read too. It gives you the opportunity to explain complex products in easily digestible bites, to explain your passion or launch a new product or service, or simply just show potential customers what their life could be like if the bought from you.
3. Show,
don’t just tell!
3 Reasons to embrace video marketing
We all know the power of a personal connection, but the digital world we live in does make this challenging with customers. However, videos actually provide a great tool to bridge that gap!
When potential clients’ see the face(s) behind a business, hear their stories, or witness the passion driving the products and services offered, a layer of trust is established. There is a reason the About us page on websites is the second most visited - people want to see WHO is behind the brand and videos provide that connection instantly.
Instead of relying solely on text or images to convey your brand's message, a video with people and/or footage of your operations will humanise your business. It offers a snapshot into the values, culture, and people that make your company unique. And when customers feel like they know you, even before a direct interaction, it sets a positive tone for all future communications, making them feel so much more comfortable when they pick up the phone, have an email interaction with you or meet you in person.
Visual
Storytelling
1. Reaching
your audience through digital channels
So, in Conclusion…
In an increasingly competitive digital marketing world, businesses need every advantage available to them. Video content, offering benefits from SEO boosts to authentic, real human interaction trust-building, has become fundamental to marketing. If you haven't tapped into video yet, now's the time. After all, in marketing, seeing is believing.
If you’d like to get started on creating video content for your business, we’ve put together a short video clip showing you the types of basic equipment you’ll need to start creating.