Boost
your web traffic with SEO
Getting traffic to your website can feel like a daunting task, but there are some simple DIY tricks to get you started and give your site a wee boost before considering spending money on professionals…(yes, we mean us!)
SEO (Search Engine Optimization) is one of the most effective ways to get noticed online, helping your website rank higher on Google. The higher up you are, the more visible you are to customers.
Whether you're just starting out or just looking to get more traffic to your site, there are some easy and free DIY actions to help increase your website traffic organically. No technical expertise required!
Boost your online visibility and ranking
Ready to get more eyes on your website? Here are a few free, quick and easy SEO tips you can start actioning today!
1. Get friends and family to visit
Ask your friends and family to search for your business on Google and visit your website (more than once!). It may seem like a small thing, but frequent visits from different devices help Google see your site as active and relevant. This also helps improve your organic ranking so you show up higher on Google searches.
2. Share your website everywhere
Is your website on business cards, email signatures, letterheads, etc and linked directly to your site on electronic versions? Make sure you list your company on online directories like Neighbourly and Yellow Pages too. Getting your website in front of more eyes will help increase traffic!
3. Keep Google Business updated
Claim your Google Business profile and keep it current with posts and photos. Don’t forget to always respond to reviews, even of a pesky negative one pops up! Google loves this and a regularly updated profile will boost local search rankings.
4. Use internal links on your website
Adding links between your website pages, not only makes it easier for Google to understand your offer, but also makes it easier for your audience to find what they are looking for. Google will rank you higher, visitors will stay longer and you are more likely to get enquiries if you have links.
5. Use keywords your customers are searching for
Make sure you know exactly what terms or phrases people use when searching for your services, and include them on your website. Try Google Keyword Planner or even just type your offer into a Google Search and see what pops up. This really helps search engines match your site with the searches people are making.
6. Add fresh content regularly
Google likes websites that stay fresh and relevant. You don’t have to update your whole site constantly, but adding a new blog post, a case study, new imagery and keywords every so often, shows Google that your site is active. Even small changes once a month can help drive more visitors to your site.
By actioning these easy SEO tips, you’ll be well on your way to increasing your website traffic organically. It’s all about showing Google that your site is active, relevant, and worth visiting!
If you have mastered these basics and feel you still need help, reach out and we can discuss other ways to get those clicks rolling in.