The great debate
A question we hear often from clients is “Do I need the expertise of a professional to create marketing videos, or can I DIY these myself on my phone?” Being a team of creative imagery experts and content creators, you might actually be surprised on our thoughts around this…
Both professional videography and DIY have their rightful places in the world of video marketing.
As a business owner or marketer, you are at the heart of the business, right there witnessing its most captivating and camera worthy moments each day. The desire to quickly whip out your smartphone to document these instances and share them on social media is undeniable. This spontaneity offers authenticity and incredible social proof content for your audience to engage with and truly form an ongoing connection with your brand.
There are however, heaps of marketing initiatives where professional video services becomes necessary eg brand hero videos, campaign videos, storytelling videos, product or service explainer videos etc. Unless you have all the necessary ‘tools’, you simply cannot create the quality that is needed. Let us explain further….
Time Commitment
Making a professional video takes a lot longer than you realise. It’s not just setting up and filming, it’s all the pre-production, organising everything you’re going to film, creating a script, making a caption, editing, posting it onto your social media channels or your website, there is a lot involved!
Equipment Essentials
You need quite a bit of equipment to create the perfect video. Yes, you can use your phone for some video, but will yours ensure great quality, capture all the aspects you need and have super clear audio? Professional marketing videos require more ‘tricky’ filming so experts are going to really help because they already own all of the gear, they know how to use it, and they can turn up and get it done really quickly.
Creative Direction
Video producers are doing this type of work every single day. This is what they do. Just like you are great at what you do, they’re great at what they do. They are going to be able to help you with all the necessary crunchy stuff like script writing, messaging, really focusing on making connecting with your customer, obviously the filming and editing, but most importantly, making you or your brand look amazing on camera.
In Conclusion
While there's undeniable charm in the authenticity of DIY videos, the expertise of a professional videographer is essential for some marketing videos. It's about striking a balance, understanding the nature of the content you're producing, and making an informed decision. After all, in the realm of video marketing, it's not just about telling your story, but telling it right.