Ensure you shine online

There have been dramatic changes in consumer behaviour, especially when it comes to shopping. Which raises the pivotal question: Is your business optimally visible online?  Read on to discover our top six tips for your business.

We’ve created a checklist with extra tips for you to download and try for yourself.

Can your customers
find you?

The facts of the matter

You've probably got a website and a Facebook page, maybe an Instagram account too…but is that the entirety of your online strategy? Are these platforms leveraged to their fullest potential? Can consumers effortlessly find and engage with you online? If there's even a hint of doubt, you might be missing out on potential business.
On average, more than 70% of people do online research before making a purchase decision. That is a staggering number and with the rise in use of mobile devices, people often look for information on the go.

Why it’s imperative

We know it’s really hard to find the time to post regularly on social media, to update the content on your website or create a new ad. But do you realise by choosing NOT to do these things, you are missing out on possibly 7 out of every 10 people purchasing from you, simply because they don’t see you when they are looking online!
Being online also helps people to visualise your brand and gain a more personal understanding of who you are, what you stand for and what you offer. It gives people a chance to engage with you in a more casual, non-committal way (which suits some potential buyers better than a phone call or coming into a store). It also provides you with the opportunity to add detailed information about your offer, so that when people do interact with you, they are well informed and don’t need to take up your time with a lot of questions.

Added bonus of data

The other big benefit of having a solid online presence is your ability to collect valuable data on how people interact with you and your business. Prior to the current digital age, advertising and marketing was incredibly difficult to measure: You knew how many newspapers were delivered, but not how many people read them or how many of those saw your advertisement… and how many actually made a purchase afterwards? It’s impossible to ever know! But with a strong digital presence you can track purchases, traffic sources and so much more - that data is worth its weight in gold!

Ensure your online game is strong

1. Mobile friendly website

Half the number of website visits worldwide come from mobile devices, it's time you ensured your website is mobile-friendly. If it's not, you might be halving your potential customer base. Need help with this? Just give us a buzz!

2. Master Meta/Facebook's Ads Manager

We emphasise the Ads Manager, not ‘Ad Center’. Why? because it gives you immense control over your ad targeting on Facebook and Instagram. Why waste money advertising to people who are not interested in your offerings?

3. Embrace e-commerce

If you have products, showcase them in an online store. Several platforms allow easy setup of e-commerce portals.

4. Promote your online presence

Display links to your digital profiles wherever you can. Email signatures, video descriptions or comments, in-store signs, newsletters - every touchpoint matters. And if you have multiple online touch points, consider using tools like LinkTree (or alternatives) to consolidate all your links.

5. Harness the power of Google Ads

Contrary to popular belief, Google Ads aren’t just for big corporations. With the right strategy, they can yield phenomenal results. We had many clients whose Google Ads led to significant contracts and/or sales within weeks, even days, of launching, offsetting their advertising costs multiple times!

6. Leverage SEO for organic growth

Beyond paid advertising, Search Engine Optimisation (SEO) is an essential tool in enhancing your online visibility. By optimising your website's content with relevant keywords, meta descriptions, and high-quality backlinks, you can improve your site's ranking on search engines. Remember, the majority of online users don't go beyond the first page of search results so you need to be up there!

So, in conclusion…

Being visible online is pivotal in this digital age. Need assistance? Reach out to us. We help businesses elevate their online presence every day, and we'd be thrilled to guide you through it or even train your team!

Want to try it yourself? Grab our handy checklist which guides you through some of the practical first steps you can use in your business at each of these six stages above.

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Understand your customers

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Mastering Social Media